Eastern Region

The Eastern region of American Friends of Sheba Medical Center is based in New York City and proudly supports the largest and most comprehensive medical center in Israel and the entire Middle East. We are dedicated to raising awareness and philanthropic support for Sheba Medical Center’s compassionate care, cutting-edge research and comprehensive educational training.

Below are the areas in the U.S. that we currently represent



Who We Are

Eric Heffler
Eastern Region Executive Director
Tel: (845) 988-7410
Email: eric@shebamed.org

Eric Heffler is a Certified Fundraising Executive with a passion for Israeli healthcare innovation. He previously served as National Executive Director of Israel Cancer Research Fund, where he oversaw a national staff of 15 professionals and raised funds to support world renown cancer researchers throughout Israel, including several at Sheba Medical Center. Having begun his career in the aftermath of the Yom Kippur War as a field representative for National United Jewish Appeal, Eric went on to receive his master’s degree in Fundraising Management from the New School University in New York. He served as National Major Gifts Director for American Friends of Magen David Adom, Executive VP of American Friends of The Open University of Israel, and also completed a capital campaign to establish the Jewish Chapel at the United States Military Academy at West Point. Eric is married, with two adult children, and resides in Mt. Vernon, NY, where he serves on the Board of Directors of his synagogue and founded the temple choir.


Dorit Basal 
Eastern Region Associate Director
Tel: (212) 586-4034
Email: dorit@shebamedical.org

Dorit Basal joined the organization in June 2019 as a development associate and quickly assumed a vast range of responsibilities. Her efforts have greatly enhanced outreach, which resulted in an increase in financial support for Sheba and its associated programs such as I-PEARLS, which cares for victims in the pediatric burn unit who are dealing with painful and debilitating scars. Dorit is a native of Tel-Aviv, Israel and received a bachelor’s degree in communications from Queens College.

Board of Directors

Ishaia Gol

Mira Bar-Mashiah

Vice President
Daphna Cramer

David Bieber

Arnold Breitbart, M.D.

Yariv C. Ben-Ari
Samuel L. Davis
Oren Fuerst, Ph.D.

Gili Gibli
Jane Gol
Brian Jedwab
Margarita Leinfelder
Mark Moskowitz
Dr. David Pulver
Sol Reuveni
Lily Saad


In order to help Sheba Medical Center in the fight against COVID-19, we’ve created the Coronavirus in Israel Emergency Fund. You can help too! 

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Throughout the years, American Friends of Sheba Medical Center has shown incredible dedication to the innovative and integrated medical care that Sheba Medical Center provides to each and every patient. Our partnership helps Sheba to deliver the highest standards of medicine, research and technology – benefitting Israel and the entire world.


Contact Our Office

American Friends of Sheba Medical Center, Tel HaShomer, Eastern Region
575 Madison Avenue 10th Floor, New York, NY 10022
Tel: (212) 586-4034
Email: friends@shebamedical.org

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